Spotify Is Gunning for YouTube Creators — Here’s Why Artists Should Care
Spotify isn’t just coming for your ears anymore - it’s coming for your eyes, too. In a bold shift that’s turning heads across the creator economy, Spotify is actively courting YouTube content creators with six- and seven-figure deals to bring their video shows over to the platform. The twist? These deals are non-exclusive, meaning creators can still post on YouTube, TikTok, or wherever they’ve built their following.