This article breaks down how playlisting works in 2026, what has changed, and how artists can realistically land in impactful Spotify playlists.

We were grateful to be part of YouTube PAMOJA in Los Angeles, a beautiful and meaningful celebration of African music, culture, and the artists shaping the global sound right now. The evening brought together creatives, industry leaders, and music lovers to honor the nominees of the Best African Music Performance category and the cultural impact behind it.

Octiive co-founder and CEO Mershad Jervan, who also serves as Head of Europe at GoDigital, is a guest on the From Musician to Maker podcast, Switzerland’s #1 platform for entrepreneurs. The show connects with the most talented Swiss startup founders, business leaders, and innovators to uncover the secrets behind their success.