At the crossroads of music and activism stands OBONG PRIESTO — a trailblazing artist, creative visionary, and passionate advocate for freedom and social justice. As the founder of The Plight Messenger’s Band, OBONG PRIESTO is not just making music — he’s creating a movement.‍

We’ve already decoded the jargon around distribution and music releases. Now, we’re diving into the world of marketing, where buzzwords fly fast and strategy makes all the difference. Whether you're planning a release rollout, building your brand, or plotting your next social media takeover, understanding these terms will help you promote your music like a pro.

There are moments in life that shape everything that follows. For Antonio Marro, one of those moments happened on a fall night in Milan, back in 2003. Standing in the crowd at a Ben Harper concert, something clicked. The music, the energy, the emotion — it wasn’t just a concert. It was a turning point. That night, a quiet passion for music took root, and it’s been growing ever since.