The future of music just took another unexpected turn. Last week, producer and cultural icon Timbaland announced the launch of Stage Zero, a new entertainment venture focused entirely on AI-generated artistry. Its debut? TaTa, an AI-created artist described not as a digital gimmick, but as something far more ambitious.

Ehson Hashemian is a singer-songwriter and multi-instrumentalist from Southern California whose music blends heartfelt storytelling with a deep sense of artistic evolution. From an early age, Ehson found his voice through song, beginning as a vocalist in adolescence and quickly honing his skills as a songwriter and instrumentalist.

Welcome back to our Glossary of Music Terms series, where we break down the sometimes-intimidating lingo of the music business. So far, we’ve tackled Distribution, Recording, and Live Performances. Now we’re diving into Streaming — the engine that drives the modern music economy.