In the streaming arena, innovation isn’t just about having more tracks—it’s about how they flow. Spotify has raised the bar with a new, hands-on tool that redefines playlist curation for Premium users.
Spotify has rolled out a “Mix” feature—currently in beta—that gives Premium users the power to craft custom transitions between tracks. Think of it as putting a mini mixing console right inside your playlist. You can either let Spotify do the blending automatically, or dive in with full creative control—choose presets like Fade, Rise, or Blend, then tweak volume, EQ, and audio effects to sculpt that perfect transition. Waveform and beat-matching visuals guide you to the sweet spot in each track. It’s an invitation to DJ your own listening experience.
It’s a direct challenge to Apple’s upcoming AutoMix—Spotify’s new feature allows for full creative agency, whereas AutoMix delivers seamless, AI-driven transitions with no input required.
Spotify beating Apple to the punch strengthens its position in the streaming rivalry, giving its community a powerful, interface-rich tool before Apple’s even lands.
Spotify’s Mix feature is a significant upgrade—finally turning playlists from static collections into dynamic, flowing sets. Whether you're crafting vibes for a workout, party, or chill session, this tool gives you the functionality (and fun!) of being your own DJ.
And if you’re wondering—yes, Octiive-distributed artists can benefit from this too: playlists featuring your tracks can be transformed into engaging, seamless journeys that audiences are more likely to stick with and share.
Source: Music Business Worldwide