Spotify playlists can open massive doors for independent artists. From discovery to long-term fans, landing a spot on the right playlist is a powerful way to grow your audience. And the best part? You can start reaching curators directly - no gatekeepers, no middlemen.
Here’s a simple, smart four-step guide to help you get your music into the right playlists and in front of the right ears.
Start in the Spotify app and type your genre into the search bar followed by “gmail.com” - for example:indie pop gmail.com
or drill gmail.com
This search trick helps uncover user-curated playlists where the creators have included their contact emails. You’re looking for real people who are passionate about music and actively shaping playlists.
Next, tap the “Playlists” tab at the top to filter your results. Open playlists that look like a good match for your sound. Check the descriptions - many will include an email address for submissions.
Don’t just go for follower counts. Instead, focus on playlists that clearly align with your music’s mood, genre, or message. A well-matched playlist will always perform better than a random one.
Open up a Google Doc or Sheet to keep your outreach organized. Create simple columns like:
This helps you stay professional and follow up with ease - especially once your catalog grows and you’re submitting to more curators.
Playlist curators aren’t looking for perfection - they’re looking for music that fits their vibe. When you reach out:
No need for long bios or attachments. Just make it easy for them to hit play and hear the fit.
The goal isn’t just to get on any playlist - it’s to connect with the right ones. The more care you take in choosing where you submit, the more likely curators are to respond.
And while services that offer "guaranteed placements" might be tempting, focusing on organic connections and real curator relationships will serve you far better in the long run.
Spotify playlists aren’t just for major labels or viral sensations - they’re for artists who take the time to share their sound with intention. With a little effort and some smart searching, you can start building real momentum - one playlist at a time.
Octiive is here to support you as you grow. Now go find your listeners - they’re already waiting.