How TikTok is Powering Chart Success in Germany

TikTok’s impact on the music industry isn’t just about discovery anymore - it’s reshaping entire charts. In Germany, one out of every three songs that hit No. 1 last year first went viral on TikTok. This underlines how central the platform has become in influencing taste and driving real-world results for artists.

‍

Charlotte Stahl, Head of Music Partnerships EMEA at TikTok, explained it best: “TikTok’s influence goes far beyond simply discovering music - our new music chart analysis shows this. The community decides which songs are shared, loved, and thus catapulted to the top of the charts. I’m particularly pleased that TikTok gives artists of all genres and generations the chance to be discovered and heard by a large audience.”

‍

This is just the latest in a series of insights TikTok has shared on its role in music. Last December, the platform reported that 13 of the 16 tracks that hit No. 1 on the US Billboard Hot 100 had some connection to TikTok trends. Earlier this year, it also revealed that 84% of the songs reaching the Billboard Global 200 in 2024 went viral on TikTok first.

‍

Alongside these stats, TikTok is also pushing its own distribution service, SoundOn, further into the German market. The platform pointed to success stories like Austrian DJ Ely Oaks, who has built a following of 770,000 on TikTok and saw his track Borderline hit No. 17 on the German charts after blowing up on the app. Since launching in 2022, SoundOn has attracted over 1.1 million artists worldwide, making it one of the fastest-growing distribution platforms for new talent.

‍

For independent artists, these numbers highlight a simple truth: TikTok isn’t just a marketing channel anymore - it’s a launchpad. Whether you’re an emerging act or an established name, the opportunity to connect with a massive, engaged audience is there. And with distribution services like Octiive ensuring your music is available everywhere the moment it trends, the gap between going viral and going global has never been shorter.

‍

Distribute your music to TikTok with Octiive now and make sure your next track is ready to ride the wave.

‍

‍