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A Must Read: Get More Fans - The DIY Guide to the New Music Business (2023 Edition)

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Octiive Support
March 4, 2024

In a music industry evolving at breakneck speed, Jesse Cannon and Todd Thomas offer a timely and comprehensive guide for musicians navigating the digital landscape in "Get More Fans: The DIY Guide to the New Music Business (2023 Edition)."

The ninth edition, updated for 2021, boasts over 200 pages of invaluable insights, with a new chapter dedicated to unconventional techniques that have propelled bands from obscurity to stardom. Unlike generic marketing guides, this book delves into practical strategies for artists on a budget, addressing key questions such as promoting music without breaking the bank, leveraging YouTube for maximum reach, and converting casual listeners into devoted fans who support your craft.

What sets this guide apart is its emphasis on empowerment. Gone are the days when success hinged on the approval of gatekeepers; today's artists have unprecedented access to audiences worldwide. Drawing from their extensive experience working with both emerging talents and established acts like The Cure and Animal Collective, Cannon and Thomas share insider tips and real-world examples, demystifying the path to building a dedicated fanbase.

Readers can expect a wealth of actionable advice, from harnessing the potential of streaming platforms like Spotify to optimizing social media channels for maximum impact. The authors' candid approach eschews jargon in favor of practical wisdom, making this book accessible to musicians, managers, and industry professionals alike.

While some sections may cover familiar ground, the depth of knowledge and the authors' willingness to challenge conventional wisdom set this guide apart. It's a must-read for anyone seeking to thrive in the ever-evolving landscape of the music industry.

"Get More Fans" isn't just a manual; it's a roadmap for success in an industry where creativity and strategy intersect. Whether you're a budding artist or a seasoned veteran, this book offers a treasure trove of insights to help you navigate the complexities of the modern music business.