YouTube PAMOJA in Los Angeles: Celebrating African Music and Global Culture

We were grateful to be part of YouTube PAMOJA in Los Angeles, a beautiful and meaningful celebration of African music, culture, and the artists shaping the global sound right now. The evening brought together creatives, industry leaders, and music lovers to honor the nominees of the Best African Music Performance category and the cultural impact behind it.

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Hosted by YouTube Music, PAMOJA was more than an industry event - it felt like a genuine moment of connection, pride, and recognition for African music on a global stage. The energy in the room reflected how far the sound has traveled and how deeply it continues to influence music worldwide.

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The night was made even more special by the presence of iconic and inspiring guests such as Akon, Tyla, and Busta Rhymes, whose contributions and support highlight the importance of cross-cultural collaboration and legacy. Seeing different generations and regions come together under one roof was a powerful reminder of music’s ability to unite.

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Thank you to YouTube Music for the invitation and for creating space to spotlight such powerful creativity, talent, and culture. We’re honored to have been part of a night that truly celebrated African music and its growing global impact.

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Photographer credit: @iamjamesanthony for @theoluwaseye productions

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