Octiive is a digital music distribution / artist services platform that aims to offer broad reach (260+ online stores, 140+ countries), flexible pricing, and artist-friendly policies.
TuneCore is one of the more established music distribution services; popular among independent artists for its wide store access, additional services (e.g. publishing, splits), and reputation. But its pricing and fee structure can be more burdensome.
Key Comparison Dimensions
Here are how they compare across key attributes, and where Octiive tends to have an edge:
Octiive vs. Tunecore
Why Octiive Often Wins Out (For Many Independent Artists)
Putting together the above, here are the scenarios / reasons why Octiive tends to be a stronger choice for many indie musicians:
Lower upfront cost & reduced recurring fees Many artists struggle with the “annual renewal” or “per album renewals” model of TuneCore. Octiive offers lower cost per release and more flexible subscriptions. For someone putting out multiple projects in a year or wanting unlimited uploads, Octiive often costs much less.
Keep more revenue while paying less When artists don’t have to pay extra for UPC/ISRC codes, per-store fees, or region-store fees, they save money. Octiive’s royalty splits are competitive. Multiply that by many releases, it adds up.
Better reach for price / global exposure 260+ stores and many regions may mean more listeners in markets that TuneCore charges more to reach (or doesn’t reach as well) — so Octiive adds potential audience exposure for less extra cost.
Predictability & transparency Artists who hate hidden fees, surprise renewals, or “gotchas” will prefer Octiive’s model: the published rates, included features, etc., tend to have fewer surprises. That helps with budgeting.
Scalability if releasing often / handling multiple artists Octiive’s higher tiers (multi-artist / label registration) make it cost-efficient to support more output. If you plan many releases across multiple acts, Octiive seems more optimized.
Verdict
Overall, if you are an independent artist (especially releasing regularly), want to keep most of your revenue, want access to global markets, and want fewer surprise fees, Octiive very often is the more economical and artist-friendly choice compared to TuneCore.
If you’re releasing only rarely, or if you need some of TuneCore’s specialized features and are okay paying more, TuneCore may still work. But in many of the common use cases, Octiive gives more value for the money.