Give Your Listeners More Power: Why Deezer’s New Flow Tuner Matters for Artists and Fans Alike

IIf you’ve ever wanted more control over your listening experience — beyond just liking, skipping, or hoping the algorithm gets it right — Deezer just took a pretty big step forward.

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Last week, Deezer rolled out a major update to its flagship discovery feature, Flow, with a brand-new tool called Flow Tuner. The idea is simple but powerful: instead of passively letting the algorithm decide what you hear, you can now shape it in real time by choosing exactly which genres and subgenres you want included (or excluded) in your personal soundtrack.

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Why This Isn’t Just Another “Algorithm Feature”

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Most recommendation systems — whether on streaming platforms or social apps — are essentially black boxes. They take your listening behavior and guess what you might like next, but you rarely get a say in how they work under the hood. With Flow Tuner, Deezer has flipped that script.

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Now, when you create a Flow session, you can:

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• Activate or deactivate entire genres and subgenres with a tap
• Introduce new genres to broaden your discovery
• Influence what you hear right now and in future sessions

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This gives listeners a level of control that goes beyond simple likes/dislikes — essentially tuning the algorithm to fit the vibe you want.

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What This Means for Artists and Fans

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For fans, it’s a big win: no more feeling stuck with weird genre mashups or songs that don’t fit your mood. It’s a tool for intentional listening, whether you want something familiar or you’re ready to explore new sounds.

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For artists and creators, innovations in recommendation tech matter because they shape how music gets heard. When listeners can fine-tune recommendations, niche genres and emerging artists have a better chance of landing in front of the right ears — rather than being drowned out by the default algorithm choices.

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Plus, Deezer’s approach to algorithmic recommendations includes a commitment to filtering out fully AI-generated tracks from these tuned playlists, which reinforces a focus on genuine music discovery.

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The Bigger Picture

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Flow Tuner builds on Deezer’s long-time investment in personalized listening, and it positions the platform as a more transparent alternative to other services where you’re limited to likes, skips, or passive signals.

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Whether this becomes a broader industry trend remains to be seen — but giving users real agency over recommendation engines feels like a welcome shift in how we experience music in 2026.

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Source: Music Business Worldwide

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